Client Overview
Van Express is a logistics company serving businesses and consumers across Europe. They offer a wide range of transportation services—from van delivery and pallet delivery to white-glove transport, full truckload (FTL), and relocation services. Efficient, reliable cross-border solutions are central to their business.
Challenge
Van Express approached Jacobs Development with these goals:
- To build a multilingual site that clearly presents all their service offerings (van delivery, pallet, white-glove, FTL, relocation etc.), service regions, and industries served.
- To use CMS features so they could manage service pages, articles, and service branch sections themselves.
- To design a user-friendly interface that works across devices, with clean navigation for customers from many industries.
- To provide clear trust signals and metrics (on-time rates, order volume, countries served) to boost credibility.
- To optimize site performance, ensure translations are correct, and support future growth in services and geographical reach.
Solution by Jacobs Development
To meet these needs, we delivered:
- Custom Website Design & CMS in Webflow
We designed a bespoke site in Webflow, including multilingual support, custom layouts for each service type, and dynamic CMS collections for services, industries, and articles. The design reflects Van Express’s branding: reliable, modern, clean, and professional. - Multilingual Capabilities
The site supports multiple languages (for example English / UK + local languages as needed), allowing Van Express to address broader audiences. Language switchers and translated content were integrated seamlessly with the design and navigation. - Service & Industry Collections
We used Webflow’s CMS to build collections for each service category and industry type. This makes it easy for the Van Express team to add, update, or remove service pages without reshuffling the site structure. - Metrics & Trust Building Features
Sections like “98% On Time Delivery”, “270k+ Orders Delivered”, “40+ Countries Served” give immediate credibility. These were built with design prominence and integrated into the site so visitors immediately see performance indicators. - Responsive & Performance-Focused Build
Ensured that the site works well on mobile, tablet, and desktop. Optimized image sizes, clean code, and Webflow best practices to make loading speed fast. The navigation is intuitive, contact and booking invitation CTAs are prominent.
Results & Impact
- Improved User Experience: Visitors can now easily navigate service offerings, understand what industries Van Express serves, and find contact / booking options in one click.
- Better Credibility: Displaying performance metrics and multiple services in multiple languages helps Van Express appear trustworthy to international customers.
- Client‐Driven Content Management: Van Express team can manage content (services, articles, industries) via CMS without needing developer intervention.
- Scalability for Growth: The site is built to expand—if they add new service types or enter new countries, the structure supports that without major redesigns.
Key Takeaways
- A well-designed multilingual website increases reach and trust in cross-border business sectors.
- Using CMS collections for services/industries empowers internal teams and reduces ongoing maintenance costs.
- Prominent performance metrics (orders delivered, on-time %, countries served) help convert visitors by reducing uncertainty.
- Clean, responsive design is crucial in logistics, where clarity and reliability matter to many people (businesses, partners, end customers).
